New Campaign Reflects Commitment to Delivering Excellence

PRINCETON, N.J. and MIAMI, April 22, 2026 /PRNewswire/ -- Miami International Holdings, Inc. (MIAX^®) (NYSE: MIAX), a technology-driven leader in building and operating regulated financial markets across multiple asset classes, today announced its new nationwide advertising campaign, "Excellence in Every Exchange." The broad-reaching campaign marks a significant milestone in MIAX's marketing strategy to expand brand awareness and deepen engagement across the broader financial ecosystem following its August 2025 initial public offering.

"Our new advertising campaign reinforces our commitment to operational excellence across our exchanges and our deep-rooted relationships with customers," said Thomas P. Gallagher, Chairman and Chief Executive Officer of MIAX. "We're excited about the opportunity to share the next chapter of MIAX's growth story and connect with the market in a broader way, especially as we include product-driven messaging that showcases our soon-to-launch Bloomberg equity index futures products."

The campaign was developed in-house by MIAX's marketing team and features bold, three-dimensional artwork that conveys a sense of movement, symbolizing the speed of the company's proprietary, state-of-the-art trading technology. MIAX's signature colors represent its multi-asset class portfolio comprised of options, futures, international, and equities exchanges.

"Our new campaign sets the stage for the next era of our brand's identity and emphasizes how MIAX maintains the highest standard of quality and professionalism in every interaction," said Kelli Annequin, Chief Marketing Officer of MIAX. "It truly represents our commitment to delivering excellence in every exchange and elevates our brand to a new level."

MIAX's multi-channel campaign is live across the U.S. on strategic, high-impact Out-Of-Home placements in major cities and influential financial hubs, as well as in industry-leading media outlets.

About MIAX
Miami International Holdings, Inc. (NYSE: MIAX) is a technology-driven leader in building and operating regulated financial markets across multiple asset classes and geographies. MIAX operates eight exchanges across options, futures, equities and international markets including MIAX^® Options, MIAX Pearl^®, MIAX Emerald^®, MIAX Sapphire^®, MIAX Pearl Equities™, MIAX Futures™, The Bermuda Stock Exchange (BSX) and The International Stock Exchange (TISE). MIAX also owns Dorman Trading, a full-service Futures Commission Merchant. To learn more about MIAX, please visit www.miaxglobal.com.

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This press release may contain forward-looking statements, including forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements describe future expectations, plans, results, or strategies and are generally preceded by words such as "may," "future," "plan" or "planned," "will" or "should," "expected," "anticipates," "draft," "eventually" or "projected." You are cautioned that such statements are based on management's current expectations and are subject to a multitude of risks and uncertainties that could cause future circumstances, events, or results to differ materially from those projected in the forward-looking statements, including the risks that actual results may differ materially from those projected in the forward-looking statements. Additional risks and uncertainties that may cause actual results to differ materially include the risks and uncertainties listed in Miami International Holdings, Inc.'s (together with its subsidiaries, the Company) public filings with the Securities and Exchange Commission. In providing forward-looking statements, the Company is not undertaking any duty or obligation to update these statements publicly as a result of new information, future events or otherwise.

All third-party trademarks (including logos and icons) referenced by the Company remain the property of their respective owners. Unless specifically identified as such, the Company's use of third-party trademarks does not indicate any relationship, sponsorship, or endorsement between the owners of these trademarks and the Company. Any references by the Company to third-party trademarks is to identify the corresponding third-party goods and/or services and shall be considered nominative fair use under the trademark law.

MIAX Contacts:

Investors
[email protected]

Media
[email protected]

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SOURCE MIAX