Item 2 of the Schedule 13D is amended by deleting the second paragraph thereof and replacing such paragraph with the following: The address of the principal business and principal office of Robin Road Trust Company LLC is 551 Union Street, Suite 735, Nashville, Tennessee 37219. The address of the principal business and principal office of TAWANI Enterprises, Inc., Jennifer N. Pritzker and Mary F. Falcon is 104 S. Michigan Ave., Suite 1025, Chicago, Illinois 60603. The address of the principal business and principal office of JP Morgan Trust Company (Bahamas) Limited is Bahamas Financial Centre, Shirley & Charlotte Streets, P.O. Box N-4899, Nassau, Bahamas.

Item 2 of the Schedule 13D is amended by deleting the third paragraph thereof and replacing such paragraph with the following: The principal business of Ms. Pritzker is Chairwoman of TAWANI Enterprises, Inc., Founder and Chair of the Pritzker Military Museum and Library, Founder of the Pritzker Military Foundation, and Founder of the TAWANI Foundation. The other Reporting Persons are principally engaged in the business of investing the assets of the trusts for the benefit of the beneficiaries of such trusts.

Item 3 of the Schedule 13D is amended and supplemented as follows: On January 30, 2025, FirstCaribbean International Trust Company (Bahamas) Limited, as trustee of THP 2010 Trust N2, donated 19,001 shares of Class B Common Stock (the "2025 Donation"). In accordance with the Charter, the shares of Class B Common Stock donated pursuant to the 2025 Donation automatically converted into shares of Class A Common Stock immediately upon the 2025 Donation. Following the 2025 Donation, FirstCaribbean International Trust Company (Bahamas) Limited, as trustee of THP 2010 Trust N2, no longer held any shares of Common Stock. On May 14, 2025, Robin Road Trust Company LLC, as trustee of JNP Parachute Mirror Trust K, JNP Parachute Mirror Trust L and JNP 2010 - P.G. Trust (collectively, the "Sellers"), sold an aggregate of 364,620 shares of Class B Common Stock in a block trade with a broker-dealer at a price of $132.75 per share, for an aggregate price of $48,403,305 (the "May 2025 Sale"). In accordance with the Charter, the shares of Class B Common Stock sold pursuant to the May 2025 Sale automatically converted into shares of Class A Common Stock immediately upon the May 2025 Sale. On April 17, 2026, the Sellers sold an aggregate of 291,696 shares of Class B Common Stock in a block trade with a broker-dealer at a price of $167.75 per share, for an aggregate price of $48,932,004 (the "April 2026 Sale"). In accordance with the Charter, the shares of Class B Common Stock sold pursuant to the April 2026 Sale automatically converted into shares of Class A Common Stock immediately upon the April 2026 Sale.

Item 4 of the Schedule 13D is amended and supplemented as follows: The 2025 Donation was completed on January 30, 2025, as described in Item 3 of this Amendment No. 10. The May 2025 Sale was completed on May 14, 2025, as described in Item 3 of this Amendment No. 10. The April 2026 Sale was completed on April 17, 2026, as described in Item 3 of this Amendment No. 10.

Item 5 of the Schedule 13D is amended and supplemented as follows: As of the date hereof, the Reporting Persons in the aggregate may be deemed to be the beneficial owners of 1,289,059 shares of Class B Common Stock beneficially owned by the Reporting Persons. Based on the number of shares of Class B Common Stock outstanding as of March 23, 2026, as reported in the Issuer's Definitive Proxy Statement on Schedule 14A, filed with the SEC on April 2, 2026, as adjusted to account for (i) the conversion of an aggregate 8,970 shares of Class B Common Stock into 8,970 shares of Class A Common Stock in connection with sales by a certain Separately Filing Group Member on April 16, 2026 and (ii) the conversion of an aggregate 291,696 shares of Class B Common Stock into 291,696 shares of Class A Common Stock in connection with sales by the Reporting Persons on April 17, 2026, the number of shares of Class B Common Stock beneficially owned by the Reporting Persons represents 2.4% of the total number of shares of Class B Common Stock outstanding. Based on the number of shares of Common Stock outstanding as of March 23, 2026, as adjusted, the number of shares of Common Stock beneficially owned by the Reporting Persons represents 1.4% of the total number of shares of Common Stock outstanding and 2.3% of the total voting power of the shares of Common Stock outstanding, voting together as a single class, assuming that no additional outstanding shares of Class B Common Stock have been converted into shares of Class A Common Stock. Exhibit 99.2 filed with this Amendment No. 10 amends and restates, in its entirety, Schedule A previously attached to the Schedule 13D. Exhibit 99.2 attached to this Amendment No. 10 sets forth, as of the date hereof, the number of shares and percentage of the Class A Common Stock outstanding, the number of shares and percentage of the Class B Common Stock outstanding, the percentage of the total number of shares of Common Stock outstanding, and the percentage of the total voting power of the shares of Common Stock outstanding, voting together as a single class, represented by the shares beneficially owned by each Reporting Person. With respect to matters upon which the Issuer's stockholders are entitled to vote, the holders of Class A Common Stock and Class B Common Stock vote together as a single class, and each holder of Class A Common Stock is entitled to one vote per share and each holder of Class B Common Stock is entitled to ten votes per share. Robin Road Trust Company LLC is a manager-managed limited liability company and the trustee of the trusts listed on Appendix 1 of Exhibit 99.1, and in such capacity may be deemed to beneficially own the 1,166,782 shares of Class B Common Stock held by such trusts. Robin Road Trust is the sole member of Robin Road Trust Company LLC, and in such capacity may be deemed to beneficially such shares of Class B Common Stock. Robin Road Trust Company LLC is the trustee of Robin Road Trust, and in such capacity may be deemed to beneficially own such shares of Class B Common Stock. The Managing Directors of Robin Road Trust Company LLC are David Pelizzon, Mary F. Falcon and Michelle Nakfoor. The voting and investment decisions of Robin Road Trust Company LLC are made by the Trust and Investment Committee of its board of managers, consisting of David Pelizzon, Mary F. Falcon, Michelle Nakfoor, John Ringer and Evangelia Liaskas. The Managing Directors and the members of the Trust and Investment Committee disclaim beneficial ownership as a result of serving as Managing Directors and/or serving on the Trust and Investment Committee. Robin Road Trust Company LLC has also authorized TAWANI Enterprises, Inc. to make certain investment decisions on behalf of Robin Road Trust Company LLC, and in such capacity TAWANI Enterprises, Inc. may, for the purposes hereof, be deemed to beneficially own such shares of Class B Common Stock. TAWANI Enterprises, Inc. is a corporation whose Chairwoman is Jennifer N. Pritzker and whose sole stockholder is the Jennifer N. Pritzker Revocable Trust, with Jennifer N. Pritzker as sole trustee. In such capacity, Ms. Pritzker may, for the purposes hereof, be deemed to beneficially own such shares of Class B Common Stock. Based solely on the information contained in the Schedule 13Ds, as amended, filed by the Separately Filing Group Members, as of the date hereof, the Pritzker Family Group in the aggregate may be deemed to be the beneficial owners of 766,775 shares of currently issued Class A Common Stock and 50,560,412 shares of Class A Common Stock issuable upon conversion of 50,560,412 shares of Class B Common Stock beneficially owned by the Pritzker Family Group. The number of shares of Class A Common Stock beneficially owned by the Pritzker Family Group and currently issued represents 1.9% of the total number of shares of Class A Common Stock outstanding, assuming that no additional outstanding shares of Class B Common Stock have been converted into shares of Class A Common Stock. The number of shares of Class B Common Stock beneficially owned by the Pritzker Family Group represents 95.7% of the total number of shares of Class B Common Stock outstanding, assuming that no additional outstanding shares of Class B Common Stock have been converted into shares of Class A Common Stock. The number of shares of Common Stock beneficially owned by the Pritzker Family Group represents 54.5% of the total number of shares of Common Stock outstanding and 88.9% of the total voting power of the shares of Common Stock outstanding, voting together as a single class, assuming that no additional outstanding shares of Class B Common Stock have been converted into shares of Class A Common Stock. Exhibit 99.3 filed with this Amendment No. 10 amends and restates, in its entirety, Schedule B previously filed with the Schedule 13D. Exhibit 99.3 attached to this Amendment No. 10 sets forth, as of the date hereof, the number of shares and percentage of the Class A Common Stock outstanding, the number of shares and percentage of the Class B Common Stock outstanding, the percentage of the total number of shares of Common Stock outstanding, and the percentage of the total voting power of the shares of Common Stock outstanding, voting together as a single class, represented by the shares beneficially owned by the Reporting Persons and each Separately Filing Group Member. All information with regard to the Separately Filing Group Members is based solely on the information contained in the Schedule 13Ds filed by the Separately Filing Group Members. With respect to matters upon which the Issuer's stockholders are entitled to vote, the holders of Class A Common Stock and Class B Common Stock vote together as a single class, and each holder of Class A Common Stock is entitled to one vote per share and each holder of Class B Common Stock is entitled to ten votes per share.

See Item 5(a)

Item 5 of the Schedule 13D is amended and supplemented as follows: Based solely on the information contained in a Form 4 filing filed on April 17, 2026 by a Separately Filing Group Member, such Separately Filing Group Member sold an aggregate of 8,970 shares of Class B Common Stock. In accordance with the Charter, the shares of Class B Common Stock sold pursuant ot such sales automatically converted upon such sales into shares of Class A Common Stock. The April 2026 Sale was completed on April 17, 2026, as described in Item 3 of this Amendment No. 10.

Item 7 of the Schedule 13D is amended and supplemented as follows: Exhibit 99.1 - Appendix 1 and 2 Exhibit 99.2 - Schedule A Exhibit 99.3 - Schedule B