Omnicom Group Inc. (NYSE: OMC) announced an expanded partnership with Adobe to develop an AI-powered marketing solution targeting retail, financial services, pharmaceuticals and automotive industries. The announcement was made at Adobe Summit.

The partnership will integrate Omnicom's Omni platform with Adobe's marketing and creative technology stack to create what the company calls an "Agentic Operating Model solution." The system is designed to handle strategy, creative development, planning, activation and measurement for enterprise clients.

Over the next 12 months, Omnicom plans to develop the solution across five use cases: end-to-end customer experience, omni-channel planning, total creative workflow, website optimization and email marketing. The company's Precision Marketing Capability division will lead the development and deliver the solution as a managed service.

The platform incorporates Acxiom Real ID's identity foundation, which Omnicom says includes 2.6 billion verified global IDs with cultural, media and commerce data. This data layer integrates with Adobe Real-Time CDP to provide audience activation and segmentation capabilities.

"We're not bolting AI onto existing workflows, we're building production-ready systems for our clients that handle the full marketing journey, from strategy through measurement," said Luke Taylor, CEO of Omnicom Precision Marketing.

Paolo Yuvienco, Chief Technology Officer at Omnicom, said the solution addresses enterprise needs for governance, vertical specialization and unified operations without requiring multiple tool switches.

Stephen Frieder, Chief Revenue Officer for Enterprise at Adobe, said the partnership combines Adobe's technology with Omnicom's vertical expertise to help chief marketing officers deploy AI solutions at scale.

Omnicom is establishing a Center of Excellence to operationalize the solution and coordinate go-to-market efforts across the four target industry verticals.