Investing.com -- The building products sector is bracing for a turbulent earnings season as persistent demand weakness intersects with rising inflationary pressures. Analysts from Wolfe Research suggest that management outlooks regarding price-and-cost performance will likely overshadow actual first-quarter results.

Equity performance across the group has lagged significantly, with the sector declining 16% over the past nine weeks. This sell-off has driven valuations nearly 20% below historical averages as investors weigh the impact of higher commodity costs.

Wolfe Research analyst Trevor Allinson noted that channel checks reveal ongoing soft conditions across most categories. "Our channel checks suggest continued weak demand trends across most categories," Allinson wrote in a recent research note.

Specific stock favorability remains concentrated in James Hardie Industries PLC ADR (NYSE: JHX) and Trex Company Inc (NYSE: TREX) due to their lower inflationary risk. "We continue favoring JHX and TREX," Allinson noted, citing their structural advantages over the broader coverage group.

Fortune Brands Home & Security Inc (NYSE: FBIN) and Mohawk Industries Inc (NYSE: MHK) face steeper challenges, with Wolfe’s estimates being revised lower amid sagging demand in cabinets and flooring. Conversely, Allinson believes Owens Corning Inc (NYSE: OC) may benefit from inventory restocking in its roofing segment despite a generally cautious industry backdrop.

The sector’s trajectory now hinges on whether upcoming price increases can successfully offset the Iran war volatility and rising oil derivatives. "New Residential remains the most challenged end market," which continues to weigh on the growth outlook for the remainder of 2026.