Adobe Inc. (NASDAQ: ADBE) announced Adobe CX Enterprise Coworker at its Summit conference in Las Vegas, introducing an AI-powered tool designed to automate customer experience workflows across fragmented business systems.

The new product uses AI agents to orchestrate workflows based on defined business goals, integrating data and content across various platforms to deliver personalized customer experiences. The system operates within Adobe Experience Platform and connects with applications including Real-Time CDP, Customer Journey Analytics, and Journey Optimizer.

CX Enterprise Coworker is built on open standards including Model Context Protocol and Agent2Agent, allowing integration with AI platforms from Amazon Web Services, Anthropic, Google Cloud, Microsoft, and OpenAI. Adobe also announced a partnership with NVIDIA to incorporate the NVIDIA OpenShell secure runtime and Nemotron open models.

The company introduced several supporting products alongside the main announcement. Adobe Engagement Intelligence functions as an expanded decisioning engine for customer lifetime value optimization. Adobe Journey Optimizer Loyalty delivers gamified experiences based on customer loyalty status. Adobe CX Analytics provides a unified insights system connecting customer journeys and data across touchpoints. Real-Time CDP profiles have been expanded to harmonize unstructured data with structured data.

"By synthesizing intelligence from across Adobe applications, enterprise systems, and leading AI platforms, we are closing the gap between insight and action," said Anjul Bhambhri, senior vice president of engineering for Customer Experience Orchestration at Adobe.

Adobe reports that over 20,000 global brands use its platform, with Adobe Experience Platform processing more than one trillion experiences annually. The CX Enterprise Coworker will be available in the coming months, according to the company's press release.