Adobe (NASDAQ: ADBE) announced a brand visibility solution at Adobe Summit that addresses how businesses appear across AI-powered discovery surfaces while maintaining direct customer engagement on owned digital properties.

The solution expands Adobe Experience Manager with features designed to help brands manage how AI systems interpret their products and content. Adobe data shows AI traffic to U.S. retail sites increased 269% year-over-year in March 2026, though businesses face gaps in AI visibility.

"There is a new intermediary between brands and their customers, and unlike every one that came before it, this has the ability to reason," said Loni Stark, Vice President of Strategy and Product at Adobe. "For decades, brands have managed content, but now they also need to manage context to pinpoint what AI understands about their offerings."

The solution operates across four functions: sensing how brands appear across AI discovery surfaces, generating content grounded in brand context, reaching both human and AI audiences, and learning from interactions to improve performance.

Key components include Adobe LLM Optimizer and Adobe Commerce enhancements that assess how AI systems interpret products and content. Adobe Experience Manager Sites adds context management capabilities and three AI agents: Brand Experience Agent for content creation, Content Advisor Agent for content preparation, and Brand Governance Agent for policy enforcement.

Adobe Commerce will drive product visibility through catalog enrichment and product page optimization, while Adobe Brand Concierge will deliver conversational shopping experiences. LLM Apps will enable brands to build experiences that run within AI interfaces.

The platform allows businesses to measure their share of AI recommendations and response accuracy while tracking direct engagement impact on customer lifetime value.