Lululemon (NASDAQ: LULU) launched its e-commerce platform in Mexico and announced plans to open eight new stores in the country during fiscal year 2026, according to a company statement.

The new website, lululemon.mx, allows customers to purchase the company's athletic apparel, footwear and accessories online. The platform offers men's and women's products for yoga, running, training, tennis, golf and other activities.

The eight planned Mexico stores are part of approximately 15 new locations Lululemon intends to open across North America in fiscal year 2026. The company expects to operate more than 30 stores in Mexico by the end of its fiscal year.

"The launch of lululemon.mx, alongside our planned store expansion in Mexico, highlights an exciting next chapter in our North America growth journey," said Carla Anderson, Senior Vice President and General Manager, North America.

Lululemon recently conducted brand events in Mexico, including hosting the lululemon 10K CDMX 2026 race in Mexico City on March 29, which attracted nearly 8,000 participants. The company also held a summit for more than 100 Mexico-based brand ambassadors earlier this year.

The Vancouver-based company currently operates in more than 30 markets worldwide. The Mexico expansion represents part of Lululemon's strategy to integrate retail locations with digital capabilities across its markets.