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La Rosa Holdings announces AI platform upgrade for fall 2026 release

April 17, 2026 8:02 AM

La Rosa Holdings Corp. (NASDAQ: LRHC) announced the upcoming release of My Agent Account 5.0, scheduled for fall 2026. The real estate and PropTech company previewed the platform at Legacy Summit 2026, according to a company statement.

The platform upgrade introduces integrated e-signature management, allowing agents to prepare, send, track and manage documents within the transaction workflow. The system includes multi-party signing capabilities, real-time status tracking, secure document storage and audit trails accessible on desktop and mobile devices.

My Agent Account 5.0 features an AI-powered Transaction Coordinator designed to monitor transaction milestones and deadlines, surface required actions, deliver reminders and identify compliance gaps. The platform also includes enhanced task management, people management and a Customer Portal for sharing transaction updates and documents with clients.

"This next-generation platform represents a meaningful step forward in our strategy to integrate technology more deeply into our brokerage operations," said Joe La Rosa, Chief Executive Officer. "My Agent Account 5.0 is designed to enhance agent productivity, streamline transaction workflows, and strengthen compliance, while introducing a white-label AI-powered transaction coordinator that enables us to extend our technology to partners and create new, scalable revenue opportunities."

La Rosa Holdings operates 24 corporate-owned brokerage offices across Florida, California, Texas, Georgia and Puerto Rico, with additional expansion into Spain. The company also maintains five franchised offices and three affiliated brokerage locations in the U.S. and Puerto Rico, along with an escrow settlement and title company in Florida.

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