Progyny Inc. (NASDAQ: PGNY) announced the launch of Progyny Select, a fully insured supplemental fertility and family building plan designed for small employers in the United States. The company describes this as the first comprehensive plan of its kind in the industry.

The new plan offers fixed per-employee-per-month pricing to provide predictable costs for small employers. Progyny Select includes coverage for in vitro fertilization, intrauterine insemination, genetic testing, and support services across adoption, surrogacy, pregnancy, postpartum care, and menopause.

"Progyny Select is a game-changer for small employers," said Pete Anevski, CEO of Progyny. "We're expanding access to the 50 million people in the U.S. working at small employers, ensuring everybody can fulfill their dream of family building, regardless of the size of their employer."

The plan will be distributed through brokers, health plan partnerships, and general agents. Morris James, a Delaware-based law firm with 160 employees, was cited as an example of the type of employer seeking fertility benefits for recruitment and retention purposes.

Progyny will offer the plan through distribution partners including Emerson Rogers. The company stated that the plan will be available for implementation in employer 2027 plan years.

The plan includes access to Progyny's provider network, its Smart Cycle benefit program, and member navigation services. According to the company, these features represent the same care model it has provided to larger employers for the past decade.

Progyny is headquartered in New York City and provides women's health and family building solutions to employers, health plans and benefit purchasers.