High Roller Technologies Inc. (NYSE: ROLR) announced it has entered into a strategic marketing agreement with Lines.com to support its planned entry into U.S. prediction markets.

Under the agreement, Lines.com will serve as an exclusive media and distribution partner for High Roller's prediction markets platform launch. Lines.com operates a sports media platform with over 100,000 indexed content pages covering six major professional and collegiate sports leagues.

"This definitive agreement with Lines.com positions us to efficiently reach highly qualified, intent-driven consumers at scale," said Seth Young, Chief Executive Officer of High Roller Technologies.

Lines.com, owned by Spike Up Media, maintains a social media network with more than 4 million followers and achieved over 500 million content views in the past 30 days, according to the company. The platform has nearly 800 AI citations across Google AI Overview, ChatGPT, Perplexity, and Gemini.

The partnership aims to introduce High Roller's regulated prediction market offerings to audiences familiar with odds-based decision-making and event-driven trading.

High Roller disclosed that Spike Up Media A.B. is a shareholder of the company. Two High Roller board directors, Michael Cribari and Brandon Eachus, own interests in Spike Up Media. The agreement was reviewed and approved according to the company's related party transaction policies.

High Roller Technologies operates online casino brands High Roller and Fruta, offering over 6,000 games from more than 90 game providers. The Las Vegas-based company serves a global customer base in the online gaming industry.

The information is based on a company press release statement.