Adobe (NASDAQ: ADBE) announced the launch of Firefly AI Assistant, a conversational interface that enables creators to direct complex workflows across multiple Creative Cloud applications using natural language commands.

The AI assistant, available soon in public beta within Adobe Firefly, allows users to describe desired outcomes while the system orchestrates tasks across Photoshop, Premiere, Lightroom, Express, Illustrator and other Adobe applications. The tool maintains context across sessions and integrates with Frame.io for review and feedback processes.

Adobe also expanded Firefly's capabilities with new video and image editing features. The Firefly Video Editor now includes enhanced speech processing, color adjustment controls, and Adobe Stock integration with access to over 800 million licensed assets. New image editing tools include Precision Flow for exploring variations and AI Markup for precise edit placement.

The platform added Kling 3.0 and Kling 3.0 Omni video AI models to its roster of more than 30 available AI models, joining existing partnerships with Google, Runway, ElevenLabs and other providers.

"Adobe is leading the shift into a new era of agentic creativity, where you direct how your work takes shape and your perspective, voice and taste become the most powerful creative instruments of all," said David Wadhwani, President, Creativity & Productivity Business at Adobe.

Adobe will integrate the assistant functionality with third-party AI models including Anthropic's Claude. The new video and image editing capabilities are available immediately for customers with Firefly plans, while the AI Assistant will enter public beta in the coming weeks.

The announcements were made ahead of Adobe Summit, the company's customer experience conference.