Shutterstock Inc. (NYSE: SSTK) announced the launch of its AI Video Generator on April 15, combining text-to-video and image-to-video models in a unified platform. The tool integrates video generation models with Shutterstock's content library to produce commercial-ready video content.

The AI Video Generator features models from Google, Runway, and other providers, allowing users to create videos from text prompts, animate static images, or build on existing brand assets. The service includes two free generations for new users and offers multiple licensing options for commercial use.

"Our customers trust Shutterstock's AI image tools to deliver usable results, and with this launch, we're extending that trust to video with a new tool designed to deliver impact for all our customers," said Paul Teall, Vice President of Marketplace Strategy at Shutterstock.

The platform allows teams to access video generation capabilities without requiring separate tools or platforms. Users can start with simple text prompts or leverage Shutterstock's library of creative assets to develop video content for various channels and applications.

The launch represents part of Shutterstock's expansion into AI solutions and services. The company positions the tool as suitable for different stages of the creative process, from concept exploration to final production.

Shutterstock also provides data licensing and AI services, including access to multimodal datasets for AI model training, custom training datasets, and model evaluation tools. The company offers these services to support AI compliance and model development efforts.