Accenture (NYSE: ACN) has invested in General Robotics through its Accenture Ventures arm to advance physical AI-powered robotics in manufacturing and logistics operations, according to a company statement.

The investment establishes a partnership between the consulting firm and the AI-native company to help manufacturers and logistics companies deploy autonomous robotic systems. General Robotics develops robotic intelligence technology that allows organizations to deploy and adapt robots for various tasks.

"Physical AI-powered robotics address issues our clients are facing, such as workforce constraints, challenged factory and warehouse productivity, and continuously rising capital and operational costs," said Prasad Satyavolu, global lead for manufacturing and operations at Accenture.

General Robotics operates GRID, a platform that connects robots across different manufacturers to deployable AI systems. The platform uses modular AI skills, cloud-based orchestration, and simulation training rather than static programming methods.

"While robotics hardware and AI models advance at a rapid pace, real-world impact is constrained by the lack of a unified intelligence infrastructure," said Ashish Kapoor, CEO and co-founder of General Robotics.

The collaboration integrates with NVIDIA's physical AI ecosystem, incorporating NVIDIA Isaac Sim simulation framework and NVIDIA Omniverse libraries into General Robotics' GRID platform. Accenture uses these NVIDIA tools as part of its Physical AI Orchestrator solution for software-defined factories and warehouses.

Physical AI technology enables simulations of manufacturing and warehouse environments that mirror real-world conditions, allowing robots to learn tasks and helping companies optimize robot fleet configurations before deployment.

The companies did not disclose the investment amount. The partnership targets manufacturers, logistics companies, and other asset-intensive industries including utilities, energy, and aerospace.