Rezolve Ai (NASDAQ: RZLV) appointed James House as chief executive officer of Reward, its banking and commerce media business, the company announced.

House brings over 25 years of experience in international technology and data businesses, having held senior roles at Mastercard and BNP Paribas. He previously served as chief commercial officer of Reward before Rezolve Ai acquired the company.

As CEO of Reward, House will focus on expanding the company's international presence, growing its Finance Media Network, and accelerating growth in the United States, Europe and the Gulf Cooperation Council region.

Reward operates a platform within financial and retail ecosystems, maintaining partnerships with institutions including NatWest, Visa and Barclays, as well as brands such as Amazon, McDonald's and Asda. The platform operates in more than 15 markets across the UK, Europe, the Middle East and Asia.

"James is a high-caliber international operator with exactly the experience we look for in leaders within the Rezolve Ai platform," said Daniel M Wagner, founder, CEO and chairman of Rezolve Ai.

House said the appointment comes as "the convergence of banking, media, loyalty and commerce is creating a major new category" and Reward is positioned to lead in this space.

The appointment follows Rezolve Ai's acquisition of Reward as part of its strategy to build an AI-driven commerce platform spanning discovery, engagement, loyalty, payments and transaction intelligence.

Jamie Samaha will step down from the CEO role on May 31, 2026, having served since 2023. Reward has returned over $2 billion in cashback to customers and aims to reach $4 billion by 2030.