Walmart Inc. (NASDAQ: WMT) announced a comprehensive redesign of its Great Value private brand, marking the first major refresh in more than a decade. The retailer said the updated packaging maintains the same products at existing prices while improving visual design and product identification.

Great Value, launched in 1993, represents Walmart's largest private brand and the largest food and consumables consumer packaged goods brand in the United States. The brand appears in nine out of 10 U.S. households and generates average annual savings of 35% for families, according to the company's press release.

"Great Value has earned customers' trust over decades, and while the brand is getting a fresh, modern look, what's inside isn't changing," said Scott Morris, Senior Vice President of Private Brands at Walmart U.S. "Customers will continue to find the same trusted products at the same Every Day Low Prices they rely on."

The redesign encompasses nearly 10,000 food and consumables items across the Great Value portfolio. Walmart described this as the most extensive private brand update in the company's history. The rollout will occur over two years, beginning with salty snacks before expanding to other product categories.

The new packaging features consistent placement of nutrition information and benefit claims across food items, clearer visual identification systems for customers and store associates, and updated visual design intended to enhance product visibility on shelves and digital platforms.

David Hartman, Vice President of Creative at Walmart, said the design system aims to provide "consistency, clarity, and a sense of discovery to every shelf" across thousands of individual products.

The announcement follows Walmart's stated goal from last fall to remove synthetic dyes from its food private brands by January 2027.