Peloton Interactive Inc. (NASDAQ: PTON) announced a new creative campaign expanding its "Let Yourself Go" brand platform, featuring Hudson Williams alongside Peloton instructors Tunde Oyeneyin and Adrian Williams.

The campaign centers on a 60-second film directed by Bethany Vargas and choreographed by Tyrik Patterson, set to David Bowie's "Fame." The film shows Williams transitioning from running on the Peloton Tread+ to floor exercises, demonstrating the company's cross-training capabilities across its 15 modalities.

"At Peloton, we've always known that movement is at its best when it feels like a release rather than a chore," said Megan Imbres, Peloton's Chief Marketing Officer. "Our goal with this campaign was to capture that feeling of total freedom."

The campaign will air across the United States and Canada through television commercials, over-the-top streaming, online video, paid digital advertising, social media, and digital out-of-home placements. The rollout includes the main 60-second film supported by 30-second and 15-second versions.

Williams commented on the campaign's message: "Movement is the quickest way to get out of sticky feelings. Whether that's dancing or exercise...I think it's just a key component, especially to how I live."

The campaign uses a "Let Yourself ____" construct with variations including "Run, Lift, Push, Fail, Try, Go" to highlight different forms of movement available through Peloton's platform. The film showcases the Tread+ as part of a broader cross-training suite rather than standalone cardio equipment.

Peloton instructor Tunde Oyeneyin stated: "This campaign is a reminder that when you show up for yourself with intention and a bit of play, you don't just change your workout—you can change your life."

The information comes from a company press release.