eToro announced the launch of its eToro App Store, a marketplace that enables investors and developers to build, share and access trading and analytics applications within the eToro platform.

The trading and investing platform introduced the App Store alongside a builders portal that provides third-party developers, quantitative strategists and partners with access to eToro's APIs, agent skills, MCP server, CLI tooling, and technical documentation. Through this portal, partners can develop and distribute applications to users via eToro's platform.

Users can discover applications by category or featured listings and install them with a single click. The App Store features applications that provide additional tools, automation, and insights for investing.

Applications integrate with platform capabilities including algorithmic trading for programmatic trade execution, social analytics for analyzing Pro Investor performance, market monitors for streaming price data across cryptocurrencies, stocks, ETFs and commodities, portfolio tools for rule-based rebalancing, smart watchlists for managing public and private lists, and feeds for community integrations.

"Investing has always evolved with technology, but AI is accelerating that in ways we couldn't have imagined a few years ago," said Yoni Assia, co-founder and CEO of eToro. "The eToro App Store opens up financial innovation to anyone with an idea."

The company stated that the App Store is being rolled out to users in eligible markets, with expanded functionality and additional app categories planned throughout the year. eToro reported having 40 million registered users from 75 countries.

The information is based on a press release from eToro.