Deutsche Bank analyst Bryan Kraft raised the price target on Netflix (NASDAQ: NFLX) to $100.00 (from $98.00) while maintaining a Hold rating.

The analyst commented, "We are maintaining our Hold rating and increasing our price target to $100, from $98, driven by our higher OI and EPS estimates. Netflix’s stock price has seen a ~25% rally since late February after withdrawing its bid for Warner Bros. Discovery. By walking away from the deal, Netflix has avoided a substantial increase in debt, extensive regulatory scrutiny, and a long, complex integration process; while also receiving a $2.8B termination fee. However, as a consequence, Netflix will no longer gain control of Warner’s wealth of IP and content library. This means Netflix’s future will remain dependent on organic growth fueled by (predominantly international) subscriber growth, raising prices, and growing advertising sales. It also means a return to the engagement debate as investors weigh how long the runway is for pricing and advertising if Netflix members aren’t watching more Netflix over time. We continue to view Netflix as the leader in the streaming video entertainment landscape (while acknowledging YouTube’s higher engagement levels overall), but we view the stock as fairly valued (currently trading at 27x 2027E EPS) given our view that double digit top line growth will moderate to the high single digit range in after 2027."