Upgrade to SI Premium - Free Trial

Beyond Meat launches breakfast sausage lineup at major retailers

April 13, 2026 6:02 AM

Beyond Meat Inc. (NASDAQ: BYND) announced the nationwide rollout of its reformulated Beyond Breakfast Sausage lineup at major retailers including Kroger and Sprouts Farmers Market, with availability at Whole Foods Market planned.

The new product line includes Beyond Breakfast Sausage Links and Patties available in Original and Spicy varieties. The reformulated products are now made with avocado oil and contain 7-9 grams of plant protein per serving, 0.5 grams of saturated fat, and no cholesterol.

The breakfast sausages have received Clean Label Project Certification, making them what the company states are the first plant-based breakfast sausages to earn this designation. The Clean Label Project awards certification to products that meet standards for purity and transparency through independent testing.

The products are also certified by the American Heart Association's Heart-Check program and are made without GMOs, added hormones, or antibiotics.

"We're thrilled to bring our new Beyond Breakfast Sausage lineup to retailers nationwide, giving consumers more opportunities to fuel their bodies with these Clean Label Project Certified products," said Ethan Brown, founder and CEO of Beyond Meat.

The company cited data indicating that 70% of Americans are actively trying to increase protein intake, with nearly half prioritizing protein at breakfast, according to information from the press release.

Beyond Meat, founded in 2009, produces plant-based protein products designed to replicate the taste and texture of animal-based meat. The El Segundo, California-based company trades on NASDAQ under the ticker BYND.

Categories

Corporate News

Next Articles