StubHub (NYSE: STUB) will pay $10 million to settle Federal Trade Commission charges that the company violated federal regulations by failing to clearly disclose total ticket prices including mandatory fees on its website.

The FTC alleged that StubHub advertised ticket prices without disclosing the full amount consumers would pay, including fees, in violation of the FTC Act and the agency's Rule on Unfair or Deceptive Fees. The rule, which took effect May 12, 2025, requires businesses to display total prices for live-event tickets prominently and conspicuously.

According to the FTC complaint, StubHub failed to provide total pricing for tickets in the first three pricing displays on its website after the rule went into effect in mid-May 2025. The agency cited examples involving National Football League tickets before the NFL schedule announcement on May 14, 2025.

"The Commission's Fees Rule makes it very clear that the total price of live-event tickets must be disclosed up-front to enable consumers to make fully informed purchasing decisions," said Christopher Mufarrige, Director of the FTC's Bureau of Consumer Protection.

The settlement requires StubHub to provide monetary relief to eligible consumers who purchased tickets for live events in the United States between May 12 and 14, 2025, through a consumer redress distribution program. The company must complete the redress process within 90 days of the order.

Under the proposed order, StubHub is prohibited from misrepresenting total prices of goods or services and must clearly disclose total prices more prominently than other pricing information. The company also cannot fail to disclose the amount and purpose of fees excluded from total prices before consumers agree to purchase.

The FTC filed the complaint and final order in the U.S. District Court for the Southern District of New York. The Commission vote authorizing the action was 2-0.