Genius Sports Limited (NYSE: GENI) appointed Tony Marlow as Chief Marketing Officer, the sports data company announced. Marlow will lead global marketing, communications, and brand strategy as the company expands its operations across sports, betting, media, and advertising sectors.

Marlow previously served as Chief Marketing Officer at LG Ad Solutions, where he worked to establish the company's position in connected TV. His experience includes CMO roles at Integral Ad Science and Data Axle, as well as B2B marketing leadership at Yahoo.

"We are the operating system of sport, with the infrastructure to create value across every part of the ecosystem," said Mark Locke, Chief Executive Officer of Genius Sports. "Tony's appointment strengthens our leadership team and our ability to execute against that vision and accelerate growth across the business."

In his new role, Marlow will oversee go-to-market efforts targeting leagues and federations, broadcasters and streamers, betting operators, advertisers and brands. The appointment comes as Genius Sports continues to expand across multiple products, partners, and markets.

Genius Sports provides real-time sports data and technology services to over 700 sports organizations across more than 150 countries. The company's partners include the NFL, English Premier League, NCAA, DraftKings, FanDuel, bet365, and major broadcasters such as CBS, NBC and ESPN.

The information is based on a company press release.