Williams-Sonoma, Inc. (NYSE: WSM) announced the promotion of Aujsha Taylor to President of Rejuvenation, the company's lighting and hardware brand. Taylor, who has been with Williams-Sonoma since 2003, has led Rejuvenation since 2020.

Under Taylor's leadership, Rejuvenation's revenue has more than doubled, according to the company. The brand has expanded its retail footprint to 13 stores, including Nashville and Salt Lake City locations that opened in 2025. The company plans to open a 14th location in Dallas in 2026.

As President, Taylor will continue to oversee Rejuvenation's merchandising strategies, product innovation, and growth initiatives. The brand focuses on lighting, hardware, and home furnishings.

"Aujsha's promotion to President of Rejuvenation reflects the significant contributions she has made in helping pave the path for Rejuvenation to be the next billion-dollar brand in our portfolio," said Laura Alber, President and Chief Executive Officer of Williams-Sonoma, Inc.

Taylor stated, "Rejuvenation has always been rooted in craftsmanship and timeless design, and I am proud to lead our team as we continue to build on that legacy."

Founded in 1977, Rejuvenation is based in Portland, Oregon. The brand operates as part of Williams-Sonoma's portfolio, serving both trade and consumer markets. Williams-Sonoma describes itself as a digital-first, design-led home retailer operating brands including Williams Sonoma, Pottery Barn, West Elm, and others across multiple countries.