Tilray Brands Inc. (NASDAQ: TLRY) announced the launch of PORTAL, a cannabis brand designed for consumers with high tolerance levels. The company introduced the brand ahead of the annual 4/20 cannabis celebration.

PORTAL features liquid diamonds, described as the highest potency THC-dominant cannabis concentrate, along with diamond-coated flower products. The initial product lineup includes infused pre-rolls and liquid diamond vapes with THC concentrations ranging from over 40% to 95-99%.

The brand launches with three products: PORTAL Sloppy Troppy Diamond Coated 1g Pre-Roll containing over 40% THC, PORTAL Sloppy Troppy Liquid Diamonds 510 Cartridge with 95-99% THC, and PORTAL Lunar Lychee Liquid Diamonds 510 Cartridge also containing 95-99% THC.

"As the infused category matures, a clear gap has emerged between consumer expectations and product performance," said Blair MacNeil, President, Canada, Tilray. "PORTAL is purpose-built for experienced consumers with high tolerance and uncompromising expectations."

The products are launching at select retailers across Canada, with availability varying by province. All cannabis products are sold under Tilray's subsidiary, Aphria Inc., a licensed producer under the Cannabis Act.

Tilray operates as a global lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia, and Latin America. The company supports over 40 brands in over 20 countries, including cannabis offerings, hemp-based foods, and craft beverages.