Kontoor Brands, Inc. (NYSE: KTB) announced that Joseph Alkire will assume an expanded role on the company's Executive Leadership Team, effective immediately. In addition to his current responsibilities as Chief Financial Officer and Global Head of Operations, Alkire will take on global responsibilities for the Helly Hansen brand.

Scott Baxter, President, Chief Executive Officer and Chairman of the Board of Directors, said Alkire has been his strategic partner since the early stages of the Helly Hansen acquisition. Baxter stated that Alkire is positioned to guide the brand forward as the company focuses on creating momentum and positioning Helly Hansen for revenue and profit growth.

Alkire said he will partner closely with Børre Hegbom, SVP and Global Head of Helly Hansen, and the entire team to provide resources, operational support and strategic focus to accelerate growth and profitability. The executive noted the team has built momentum under Hegbom's leadership.

Kontoor Brands owns three lifestyle, outdoor and workwear brands: Wrangler, Lee and Helly Hansen. The information was disclosed in a company press release.