Transcend announced the appointment of Elizabeth Jackson as Senior Vice President of Marketing, according to a company press release. Jackson previously served as chief marketing officer at multiple companies across software, advertising technology, health technology and consumer products sectors.

Jackson played a role in creating the performance marketing category at HookLogic, which was later acquired by Criteo (NASDAQ: CRTO). She also served as CMO and executive vice president of strategy at KVH Industries (NASDAQ: KVHI), where she helped launch a connectivity-as-a-service business model.

Earlier in her career, Jackson held brand management positions at Procter & Gamble and Campbell's Company. She holds an MBA from INSEAD and a bachelor's degree from Princeton University's Woodrow Wilson School of Public and International Affairs.

"Elizabeth has built marketing engines that massively accelerate growth across every company and industry she's touched," said Kate Parker, President of Transcend, in the press release.

Jackson stated in the release: "What drew me to Transcend is that the platform answers one of the most fundamental questions an enterprise faces, in real time: can I use this data?"

The appointment comes as Transcend continues to expand its go-to-market leadership team. The company recently appointed Dianne Decena as Vice President of Partnerships and is hiring across marketing, sales and other departments.

Transcend provides a platform that helps companies manage customer data decisions and compliance. The San Francisco-based company was founded in 2017 by Ben Brook and Mike Farrell.