Sun Pacific, a California-based grower and shipper of fresh fruit, has entered into an agreement with consumer intelligence company NielsenIQ (NYSE: NIQ) to analyze shopper behavior in the produce department.

The collaboration will provide Sun Pacific with data-driven insights into consumer purchasing patterns, seasonal trends, and competitive performance across fresh produce categories. NIQ will use its retail measurement tools and consumer panel to help Sun Pacific identify regional consumer needs and optimize product assortment decisions.

Sun Pacific produces brands including Cuties Mandarins and Mighties Kiwi. The company will gain access to shopper segmentation data across in-store and e-commerce channels, retailer-specific insights, and reporting that combines national and regional consumer trends.

"We're excited to collaborate with NIQ to unlock deeper consumer insights and better understand how shoppers navigate the produce aisle," said Sarah Deaton, Director of Marketing at Sun Pacific. "These learnings will help us strengthen our brands, better support our retail partners and uncover new opportunities for growth."

The agreement will focus on citrus, mandarins, kiwi, and table grapes categories. NIQ will provide analytics to help Sun Pacific understand category strategy and identify growth opportunities in the produce market.

"The collaboration with Sun Pacific will bring the full strength of NIQ's retailer measurement and consumer panel solutions to their team," said Brandon Galindo, Managing Director at NIQ.

NielsenIQ operates in more than 90 countries and covers approximately 82% of the world's population, according to the company statement.