Pattern Group Inc. (NASDAQ: PTRN) appointed Chris Baird as chief marketing officer, the company announced. Baird will oversee marketing and go-to-market strategy for the ecommerce technology company.

Baird previously served as chief marketing officer at Weave (NYSE: WEAV), where he managed the company's go-to-market operations across brand, demand, product and growth functions. He also held the same role at ObservePoint, working with Fortune 500 companies on digital analytics governance.

"Chris is a proven marketing leader with a deep understanding of how to build brands and drive sustainable growth," said Dave Wright, co-founder and CEO of Pattern. "His experience aligning marketing with revenue and background across technology, enterprise, and consumer brands make him the right leader to strengthen our go-to-market engine and help brands compete and win."

Pattern operates an ecommerce acceleration platform that uses artificial intelligence and data analytics to help brands optimize their marketplace presence. The company went public through an initial public offering and operates across more than 70 global marketplaces including Amazon, TikTok Shop, Walmart.com and Target.com.

Earlier in his career, Baird worked at Adobe leading demand marketing, content and web strategy initiatives, and held marketing positions at Omniture.

"I'm excited to join the team and further connect our marketing and revenue efforts as we scale, strengthen our brand, and deliver greater value to our brand partners around the world," Baird said.

The information is based on a company press release.