All-New 2026 Toyota RAV4 Takes Center Stage in "What's Your RAV4?" Campaign
Celebrates the Small SUV Built for
Experience the interactive Multimedia News Release here: https://www.multivu.com/toyota/9387751-en-all-new-2026-toyota-rav4-whats-your-rav4-campaign
"The all-new, 6th generation RAV4 is a vehicle designed for flexibility and fun - providing everyday versatility and enabling moments that bring people together," said
The fully integrated RAV4 campaign was developed using a cohesive marketing approach inclusive of multicultural audiences. Agency partners include Saatchi & Saatchi, Burrell Communications Group, Conill and Intertrend Communications.
The campaign showcases a unified style across the creative, which is highlighted below:
For Hispanics, fun isn't optional, it's essential. Because if they're not enjoying the ride, what's the point? That's the spirit behind the all-new 2026 RAV4, an SUV ready for every plan, every playlist, and every adventure. In "Serious Fun", the 30-second spot created by Conill, viewers see how the RAV4 transforms everyday situations with a playful twist. The spot is also available in a 15-second version, along with a 45-second version available for viewing on www.toyota.com/espanol. Other 15-second spots include "Labyrinth", "Newlyweds", and "Weekend", all directed by
Toyota's all-new 2026 RAV4 delivers a fun and stylish line-up, with something for friends, families, and couples alike. From the thrill of getting behind the wheel to the dreamy appeal of the sporty GR SPORT trim, the new RAV4 is built to match every kind of lifestyle. To bring that spirit to life, Intertrend Communications created two 30-second spots, "Grandma" and "Just Once," and two 15-second spots, "Late Night" and "Vanished," directed by TWIN (duo Josh and
Burrell Communications' new "
Toyota's new 'What's Your RAV4' Campaign highlights the many ways drivers use their all-new 2026 RAV4 - from adventures to family road trips, or weekend escapes, it's the vehicle built to take them there. Saatchi & Saatchi created one 30-second spot titled "Buddies" along with six 15-second spots titled "Roam Anywhere Vehicle," "Rugged Attitude Vehicle," "Reverse Aging Vehicle," "Rad Auntie Vehicle," and "Runway Approved Vehicle," all directed by Traktor.
Media Placements
The RAV4 campaign is a fully integrated campaign extending across linear TV, digital video, digital content, streaming audio, programmatic, paid social, and experiential. Digital content/video partnership highlights include AdMazing, AMG, AutoProyecto, Betches, BET Awards, Bounce, Business Insider, Buzzfeed/PeroLike, Cadent, CLEO TV, Cricbuzz, Disney+, Discovery in Espanol, DIVE Studios, espnW, Fantuan, FIFA, Fuse, HYPEBEAST, Hulu, In Depth
The campaign spots are available for viewing here. For images and credits, please click here.
About the all-new 2026 Toyota RAV4
The all-new 2026 Toyota RAV4 marks the 6th generation of Toyota's celebrated Small SUV, built to deliver capability, versatility and serious fun for every lifestyle. With bold new exterior styling, enhanced hybrid or plug-in hybrid performance, advanced technology and a lineup designed for adventure, the RAV4 continues to redefine what a Small SUV can be.
The all-new RAV4 lineup offers a range of grades designed to fit diverse lifestyles and interests. The 2026 RAV4 Powertrain has a starting MSRP of
As a Hybrid Electric Vehicle (HEV) and Plug-in Hybrid Electric Vehicle (PHEV), RAV4 is part of Toyota's diverse approach to reduce carbon emissions and drive towards a "Beyond Zero" future. Beyond Zero is Toyota's vision to reach carbon neutrality with products, services, and operations; and find new ways to make a positive impact on the planet and society.
Key features include:
- Standard 2.5-liter 4-cylinder Hybrid Electric powertrain (HEV) or Plug-in Electric Vehicle (PHEV) with 226 net combined system horsepower (FWD) or 236 net combined system horsepower (AWD) (depending on grade)
- 10.5-inch (standard) or 12.9-inch (available) Toyota Audio Multimedia system with Wireless Apple CarPlay® & Wireless Android Auto™ compatibility
- Standard 12.3-inch digital gauge cluster with customizable settings (all grades)
- Standard Toyota Safety Sense™ 4.0 suite of driver-assist technologies
- Standard Blind Spot Monitor with Rear Cross-Traffic Alert
- Available Qi-compatible wireless smartphone charging
- Available multi-stage heated and ventilated front seats (depending on grade)
- Available 9-speaker JBL® Premium Audio including amplifier and subwoofer
- Standard LED headlights with Automatic High Beams (AHB)
*MSRP Excludes Dealer Processing and Handling fee of
About Toyota
Toyota (NYSE: TM) has been a part of the cultural fabric in
Toyota directly employs nearly 64,000 people in
For more information about Toyota, visit www.ToyotaNewsroom.com.
Media Contacts:
Toyota Motor North America
980-900-8573
[email protected]
Saatchi for Toyota
[email protected]
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SOURCE Toyota