SurgePays, Inc. (NASDAQ: SURG) announced the launch of its stored value and loyalty platform, a white label program available to merchants across its retail network.

The platform enables merchants to offer branded gift cards, store credits, and loyalty programs to customers. SurgePays manages the program lifecycle, including balance tracking, transaction processing, and program management through its point-of-sale platform.

The stored value functionality integrates directly into the SurgePays point-of-sale platform, allowing merchants to deploy and manage branded programs without third-party providers. The solution supports prepaid gift cards, store credit programs, promotional incentives, and loyalty-based rewards.

"Retailers are looking for new ways to increase revenue and build stronger relationships with their customers, and stored value and loyalty programs are proven tools to accomplish both," said Derron Winfrey, President of Sales and Operations at SurgePays.

The company stated the addition of stored value functionality expands SurgePays' role in daily merchant transactions and creates revenue opportunities through transaction fees. The platform complements SurgePays' existing offerings including prepaid wireless services, financial services, and digital marketing.

SurgePays operates a technology platform focused on mobile and financial services for subprime and underserved consumers. The company's ecosystem includes wireless brands and a point-of-sale platform in retail locations nationwide.

The stored value platform represents SurgePays' strategy to create an integrated operating system for independent retailers while generating recurring revenue streams across wireless, fintech, digital marketing, and stored value programs.