Brunswick Corporation (NYSE: BC) reported increased market share and sales at the 2026 West Palm Beach Boat Show. Mercury Marine, the company's outboard engine division, captured 70% market share at the show, representing a five percentage point increase from the previous year.

The company's boat brands Boston Whaler and Sea Ray recorded a 40% year-over-year revenue increase during the show. The revenue growth resulted from higher unit sales and customer preference for larger, premium boats.

"Our success in West Palm Beach reflects continued strong demand for our premium boat brands and Mercury's industry-leading range of high-horsepower outboards," said Dave Foulkes, Brunswick Corporation CEO.

Foulkes noted increased interest in Simrad's AutoCaptain autonomous boating system, with the company developing original equipment manufacturer applications for the technology.

Brunswick operates marine brands including Mercury Marine, Boston Whaler, Sea Ray, and Simrad. The company is headquartered in Mettawa, Illinois, and employs approximately 15,000 people across 26 countries.