Criteo (NASDAQ: CRTO) announced the expansion of its GO platform to include full self-service access for small and mid-sized businesses and growth-stage commerce brands. The platform enables advertisers to create accounts and launch campaigns in as few as five clicks.

The GO platform unifies display, video, native, and social advertising within a single campaign environment. It automatically optimizes spending across channels and includes generative AI tools for creating ad formats. According to the company, campaigns that include social activation deliver more than 20% higher return on ad spend compared to traditional configurations.

Criteo appointed Courtney MacConnell, former Head of Shopping at Google, as Vice President of Commercialization for GO. MacConnell previously led scaling efforts for Google's Performance Max solution. She will work alongside newly appointed Vice President of GO Product Christopher Towl.

"Performance marketing is being redesigned in real time and marketers can no longer afford to operate in channel silos," said Todd Parsons, Chief Product Officer and President of Performance Media at Criteo. "With GO's new self-service capabilities, we're opening our platform to a broader set of advertisers."

The platform leverages Criteo's commerce data, which includes 740 million daily shoppers, $1 trillion in annual transactions, and 5 billion product SKUs. The company's Onboarding Agent forecasts results and automatically configures campaign parameters.

Criteo GO's self-service capabilities are available in the United States and United Kingdom, with plans to expand to additional markets later this year. The information is based on a company press release.