MRI-Simmons and NIQ (NYSE: NIQ) announced they have joined Comscore's Data Partner Network, an initiative that transforms ID-based datasets into contextual audiences using Proximic's predictive technology.

The Data Partner Network enables data providers to offer ID-free targeting solutions to the media ecosystem. Through the collaboration, MRI-Simmons and NIQ will provide contextual targeting segments based on their consumer research and retail data, which will be available through programmatic platforms.

MRI-Simmons, a joint venture majority-owned by NIQ, provides consumer insights and advertising solutions. The partnership allows the companies to deliver audience targeting that adheres to privacy standards while helping marketers reach consumers at scale.

"The new Data Partner Network enables the use of MRI‑Simmons and NIQ audience intelligence within privacy‑forward contextual environments supported by programmatic platforms," said Josh Pisano, General Manager of Global Media at NIQ and MRI‑Simmons.

The collaboration combines MRI-Simmons' consumer research with NIQ's shopping insights and Comscore's media consumption data. Proximic by Comscore launched the network to provide advertisers with audience reach capabilities while enabling publishers to access monetization tools.

NIQ operates in more than 90 countries and covers approximately 82% of the world's population. The company provides consumer intelligence and retail measurement services. MRI-Simmons has provided consumer insights for over 60 years and uses address-based probabilistic sampling to measure U.S. consumer behavior.