Jack in the Box Inc. (NASDAQ: JACK) appointed Katelyn Zborowski as chief marketing officer, effective immediately, according to a company statement.

Zborowski will oversee the company's marketing strategy with responsibilities including driving demand through innovation and delivering value initiatives across the brand.

The new executive brings over 15 years of consumer marketing experience, including more than a decade with Yum! Brands. She most recently served as head of brand strategy and marketing at Pizza Hut. Prior to that role, Zborowski worked as director of brand marketing at Taco Bell, where she managed global brand management and portfolio strategy.

"Katelyn's proven ability to translate deep consumer insights into relevant marketing that drives traffic and builds lasting brand connection will be pivotal to driving sustainable, long-term growth," said Chief Executive Officer Lance Tucker.

Zborowski stated she looks forward to working with the Jack team to build on the brand's foundation and drive demand through marketing initiatives.

Jack in the Box operates and franchises approximately 2,125 restaurants across 22 states. The San Diego-based company is one of the largest hamburger chains in the United States.