Investing.com -- Apple Inc announced Friday that it has appointed Lilian Rincon as vice president of product marketing for artificial intelligence. Rincon will report to the company's marketing chief Greg "Joz" Joswiak.

Rincon previously worked at Google for nearly a decade, where she oversaw the company's shopping and assistant products.

The appointment comes as Apple prepares to release an improved version of Siri, its virtual assistant, later this year. The updated Siri has been rebuilt using technology from Alphabet Inc's Gemini AI model.