StubHub (NYSE: STUB) and ticketing platform vivenu announced a partnership that provides event organizers direct access to StubHub's marketplace of more than 125 million users across 200 countries. The integration launched today and is available at no cost to organizers using vivenu's platform.

The partnership enables event organizers on vivenu to list tickets on StubHub directly from their existing dashboard. When tickets are purchased on StubHub, the sales sync automatically and remove those tickets from other sales channels. StubHub manages payments, customer support and ticket delivery for these transactions.

vivenu serves more than 1,000 clients across 50 countries, including organizers of the Grammy Awards, HYROX events and university athletics programs. These clients can now activate StubHub as an additional distribution channel through the integration.

"Organizers shouldn't have to choose between their ticketing provider and their ability to reach fans," said Shaun Stewart, VP of Open Distribution at StubHub. "Our partnership with vivenu gives every organizer on their platform a direct line to 125 million fans worldwide, at zero cost and with no strings attached."

Simon Hennes, CEO of vivenu, said the partnership allows clients to access StubHub's marketplace while maintaining control over their data and operations. The integration is part of StubHub's Open Distribution model, which connects directly with ticketing platforms rather than requiring organizers to adopt new tools or sign exclusive agreements.

Dave Giencke of Pryor Creek Music Festivals noted the integration provides an additional sales channel without adding operational complexity for independent promoters.