GameSquare Holdings (NASDAQ: GAME) announced that its subsidiary Stream Hatchet has launched Creator Communities, a feature designed to manage the complete creator marketing process from discovery to reporting within a single platform.

The new feature allows brands and publishers to access more than 55 million creators tracked within Stream Hatchet's database. Companies can onboard creators through the Stream Hatchet application, conduct outreach campaigns, and receive performance reports with industry benchmarks.

Creator Communities represents the first phase of integrating Sideqik into the Stream Hatchet platform, as previously announced by the company. This integration expands Stream Hatchet's capabilities beyond analytics to include direct campaign execution and management.

"At GameSquare, we leverage our data and insights across every company within our ecosystem to maximize our strategic impact," said Jake Phillips, chief revenue officer at GameSquare. The feature incorporates experience from GameSquare's other companies, Click and Zoned, to improve creator-brand matching.

Stream Hatchet utilizes over a decade of creator data covering 32 platforms to identify viewer trends globally. The company plans to develop an AI-powered business intelligence system that learns from campaigns and collaborations to provide strategic recommendations.

"The future of our product is to build an AI-powered business intelligence layer that acts as a strategic partner to brands," said Alessandra Pinto, director of product at Stream Hatchet.

GameSquare operates gaming media networks in North America and provides creative services and analytics through its platform, which includes FaZe Esports. The information is based on a company press release statement.