Ibotta Inc. (NYSE: IBTA) announced a multi-year exclusive partnership with Uber Technologies Inc. (NYSE: UBER) to provide digital promotions across Uber's grocery and retail platforms in the United States.

The agreement marks Uber's first exclusive multi-year contract with a national digital promotions provider. Under the partnership, Uber users will access promotions and coupons for grocery items, home care, personal care products and other retail goods through the Ibotta Performance Network.

Ibotta offers will initially launch within the Uber Eats app, with expansion planned across grocery and retail items in the Uber and Postmates apps later this year. The partnership connects consumer packaged goods brands directly with shoppers at the point of purchase.

"By putting offers directly into the Uber ecosystem, we are placing high-value savings in the palms of millions," said Bryan Leach, founder and CEO of Ibotta. "Our partners now have a front-row seat to where their customers shop, ride, and eat."

Uber has expanded its grocery and retail delivery business, with year-over-year growth accelerating in the fourth quarter of 2025. Since early 2025, Uber Eats has added major retailers including Albertsons, Aldi, Kroger and Wegmans to its platform.

"This collaboration with Ibotta marks a significant step in Uber's commitment to delivering value across every category," said Hashim Amin, North American Head of Grocery and Retail at Uber.

The Ibotta Performance Network reaches over 200 million consumers through its publisher network. American shoppers have earned over $2.7 billion through the platform since 2012, according to the company.