Creative Realities Inc. (NASDAQ: CREX) appointed Jackie Walker as chief experience officer, effective March 30. The digital signage and media solutions provider said Walker will lead experience strategy and software platform development.

Walker brings 15 years of experience in digital transformation and enterprise platform development. She previously spent 16 years at Publicis Sapient, where she served as retail experience strategy lead for North America and global lead for connected spaces.

The company said Walker has worked on digital menu board and drive-thru strategies for seven of the ten largest restaurant brands and two major in-store retail media networks in the United States. She holds a bachelor's degree from Bowdoin College.

"As we advance our software solutions to better serve the enterprise market, Jackie's expertise will be the catalyst for our next era of growth," said Rick Mills, chairman and chief executive officer, in a statement.

Creative Realities develops digital signage experiences for enterprise networks using its content management system platforms. The company provides software-as-a-service and support services across retail, automotive, advertising networks, convenience stores, foodservice, gaming, theater and stadium venues.

The Louisville, Kentucky-based company also operates retail media networks and programmatic advertising platforms to help clients monetize foot traffic through digital media placement.