Zeta Global (NYSE: ZETA) announced the general availability of Athena by Zeta, an AI agent designed for enterprise marketing teams. The platform converts enterprise data into predictive recommendations for marketing decisions.

Athena provides marketing teams with predictive analytics, campaign execution capabilities, and financial performance tracking through a conversational interface powered by OpenAI models. The system offers two main applications: Insights for analytics and Advisor for optimization.

The company reported that early users have reduced segmentation analysis time from days to minutes and campaign workflow execution from weeks to hours. Red Roof, a lodging industry company, serves as an early customer using the platform.

"Athena removes the friction between humans and AI by turning intelligence into clear actions marketers can take instantly," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. The company stated its clients currently see a 6x return on advertising spend.

The platform includes features such as adaptive revenue modeling, voice interaction capabilities, and attribution tracking across paid, owned, online, and offline marketing channels. Athena integrates with Zeta's proprietary data cloud and identity graph.

Zeta Global first introduced Athena at its Zeta Live conference in October 2025. The agent and initial applications are now available to all Zeta Marketing Platform customers.

The company operates as an AI Marketing Cloud, leveraging artificial intelligence and consumer data signals for customer acquisition, growth, and retention marketing programs. Zeta Global was founded in 2007 and is headquartered in New York City.