Zillow Group Inc. (NASDAQ: Z and ZG) announced a multiyear partnership with Major League Baseball, becoming the official real estate and home rentals marketplace partner of MLB.

The agreement covers the entire baseball calendar, from spring training through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations.

"Baseball is one of the few places where getting 'home' is literally the point of the game," said Beverly W. Jackson, vice president of Brand and Product Marketing at Zillow. "And for millions of Americans, exploring homes online has become a pastime of its own."

The partnership includes national marketing campaigns across MLB Network, MLB.TV and Apple TV+, year-round league sponsorship, on-site experiences at All-Star Week and Postseason events, and presenting sponsorship of Pennant Chase across MLB-owned media.

"The start of baseball season is about the feeling that there's no place like home," said Uzma Rawn Dowler, MLB's chief marketing officer and senior vice president of Global Corporate Partnerships. "Partnering with Zillow connects that tradition to a brand that plays a meaningful role in helping people find a place of their own."

The MLB partnership builds on Zillow's 2026 brand platform "Someday starts today," which launched earlier this year. The company stated it will continue to be active across sports, music and other cultural moments throughout 2026.

Zillow operates as the most visited real estate app and website in the United States, connecting consumers with technology, agents, loan officers and digital solutions for buying, selling and renting homes.