CreatorIQ appointed Senthil Kumaran as chief technology officer to lead the company's global technology organization and advance its artificial intelligence initiatives in creator marketing.

Kumaran brings over 20 years of experience scaling engineering organizations and building machine learning systems. He previously served as CTO at Digital Turbine (NASDAQ: APPS), where he led engineering teams and developed cloud-native platforms. His background includes engineering leadership positions at Meta Reality Labs, Verifone, Yahoo, and Xperi Inc.

During his career, Kumaran has managed global teams of more than 1,000 engineers and built predictive machine learning systems using first-party data. He has also led development of AWS environments and integrated technology systems across multiple companies following acquisitions.

"AI is transforming marketing from campaign management into intelligent systems that orchestrate entire ecosystems in real time," said Chris Harrington, CEO of CreatorIQ. "Senthil brings the technical vision and leadership to accelerate this transformation and help define the next generation of creator marketing."

Under Kumaran's leadership, CreatorIQ plans to advance AI-powered execution capabilities, accelerate product development, strengthen data infrastructure, and expand integrations for customers. The company aims to reduce operational complexity through intelligent systems.

"As marketing shifts toward data- and AI-driven execution, the opportunity is to transform that foundation into intelligent systems that help brands and creators operate faster and more effectively," Kumaran said.

CreatorIQ operates a creator marketing platform powered by the Creator Graph, which processes more than 123 million social posts daily across over 15 million creators worldwide. The company serves more than 1,300 organizations including Delta Air Lines, Google, LVMH, Nestlé, and Sephora, according to the company's statement.