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Aramark Sports + Entertainment’s Culinary Creativity Takes the Field at Eight MLB Stadiums as Umpires Shout “Play Ball!”

March 23, 2026 8:00 AM

Aramark’s 9-9-9 Challenge is Back with an Expansion Across Multiple Ballparks and Collaboration with Competitive Eating Legend Joey Chestnut

Joey Chestnut Takes on the Challenge Here

PHILADELPHIA--(BUSINESS WIRE)-- As Major League Baseball prepares to welcome fans back for another season of unforgettable moments, Aramark Sports + Entertainment (Aramark; NYSE: ARMK) is stepping up to the plate with a new lineup of culinary innovations, collectible souvenirs, and fan‑driven experiences debuting across eight MLB stadiums nationwide. Designed to capture the energy, flavor, and fun of gameday, these offerings showcase Aramark’s continued commitment to elevating the ballpark experience from first pitch to final out.

Among this season’s standout offerings is Aramark’s popular 9‑9‑9 Challenge, now expanded across multiple MLB ballparks. First introduced during the 2025 Philadelphia Phillies postseason at Citizens Bank Park, Aramark’s version of the viral 9-9-9 dare — featuring nine mini hot dogs and nine flight‑sized beers enjoyed over nine innings — quickly became a fan favorite among guests 21+, generating buzz throughout the stadium and across social media and paving the way for a much bigger presence in 2026.

To celebrate its return, Aramark teamed up with competitive eating legend Joey Chestnut to take on its 9-9-9 Challenge, spotlighting the playful spirit that has helped it become a standout gameday offering. Photos of Chestnut doing the challenge can be viewed here.

Available at MLB stadiums across the country while supplies last, Aramark’s 9-9-9 Challenge will be available to fans 21+ with valid, government-issued ID and served in custom, team-colored packaging that adds a collectible twist to the experience.

Aramark is also highlighting its culinary creativity this season through new concessions concepts, limited-time activations, and exclusive take-home souvenirs across all eight of its MLB-partner venues. These additions will shape the gameday experience and help set the stage for one of the most highly anticipated MLB events of the year: the 2026 MLB All-Star Game at Citizens Bank Park in Philadelphia on July 15.

“A new season brings a chance to re-energize the fan experience, especially as we prepare for the 2026 MLB All‑Star Game in Aramark’s hometown of Philadelphia this summer,” said Alison Birdwell, President and CEO of Aramark Sports + Entertainment. “With that momentum in mind, our teams set out to create new culinary concepts, reimagined retail experiences, and unique in‑venue activations across our portfolio — all with a focus on amplifying what makes baseball so special and creating signature moments that fans will carry long after the final out.”

League-Wide Programming

Aramark continues to lead the industry in fan-focused culinary and retail innovation with the return and expansion of several experiential and collectible offerings (PHOTO LINK):

The 9-9-9 Challenge

Participating venues: Citi Field (Willets Point Brewery); Citizens Bank Park (Section 128); Coors Field (Fanfare, Section 139); Daikin Park (Crawford Dogs, Sections 109, 418); Kauffman Stadium (Double Dip Hoagies, Section 247); and Oracle Park (Doggie Diner, Scoreboard Plaza).

Collectible Souvenirs Across MLB Venues

Outlined below is an overview of new Aramark offerings across each MLB ballpark.

Ballpark Highlights – New Menu Items

Citi Field (New York Mets), the three-time winner of Best Baseball Stadium Food in the MLB by USA Today’s 10BEST Readers’ Choice Awards, introduces locally inspired creations and debuts Aramark’s first proprietary cotton candy brand, Spun. (PHOTO LINK)

Citizens Bank Park (Philadelphia Phillies) Introduces New Food Offerings Ahead of the 2026 Season and MLB All-Star Game (PHOTO LINK)

As Citizens Bank Park prepares for the 2026 season and this summer’s MLB All-Star Game, the Phillies are introducing several new food offerings throughout the ballpark. Several player-inspired menu items will also support charitable causes, with a portion of proceeds benefiting foundations and community initiatives led by Phillies players.

Coors Field (Colorado Rockies) Debuts Global Flavors and New Dining Concepts (PHOTO LINK)

Daikin Park (Houston Astros) Introduces Texas-Inspired Flavors and New Culinary Concepts (PHOTO LINK)

Daikin Park will also debut a newly renovated Phillips 66 Diamond Club with an open kitchen concept allowing for a premium culinary showcase throughout the season.

Kauffman Stadium (Kansas City Royals) Rolls Out Midwest-Inspired Creations and Elevated Premium Craftsmanship (PHOTO LINK)

Fenway Park (Boston Red Sox) Blends New England Classics with Inventive Twists (PHOTO LINK)

Oracle Park (San Francisco Giants) Expands Its Culinary Footprint with Bay Area–Inspired Flavors (PHOTO LINK)

Oracle Park will also host several theme nights throughout the season, each featuring limited-time food and beverage offerings.

PNC Park (Pittsburgh Pirates) Unveils Fan-Driven Culinary Innovations (PHOTO LINK)

The fan-favorite Treasure Map returns for 2026 with an updated design and new hidden features for guests to explore. PNC Park will also introduce two additional Tenders, Love, and Chicken locations, an Aramark proprietary chicken tender brand.

About Aramark Sports + Entertainment

Aramark Sports + Entertainment serves more than 150 award-winning food and beverage and retail programs in premier professional and collegiate stadiums and arenas along with convention centers, cultural attractions, performance venues, and unique entertainment destinations across North America. The company has received accolades for industry innovations including autonomous markets and dining concepts powered by artificial intelligence and has provided hospitality services at high-profile sporting events like the MLB World Series, MLB at Rickwood Field, NBA All-Star, and Indianapolis 500. Visit Aramark Sports + Entertainment's website to learn more or connect on LinkedIn and X.

Media Contacts

Aramark Sports + Entertainment: Madeline Airey ([email protected])

FINN Partners: [email protected]

Source: Aramark

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