Aurora Mobile Limited (NASDAQ: JG) participated in the Hong Kong MarketingPulse & eTailingPulse 2026 event organized by HKTDC at the Hong Kong Convention and Exhibition Centre. The company demonstrated its EngageLab customer engagement platform at the marketing conference.

EngageLab showcased its AI capabilities during the event, including AI-human collaboration features through its LiveDesk product and automated content generation tools. The platform handles routine customer inquiries and automates workflows across messaging channels.

The company highlighted its unified platform approach, which consolidates marketing automation with customer support functions. According to the press release, this addresses what Aurora Mobile describes as "fragmentation fatigue" in marketing technology stacks.

"Marketers don't just want to send messages; they want to build relationships," said Tanya Quan, Marketing Director at EngageLab. "By combining modular products, we provide a unified solution that allows brands to 'start anywhere, expand into one platform.'"

Aurora Mobile, founded in 2011, provides customer engagement and marketing technology services. The company operates through its EngageLab platform and AI infrastructure GPTBots.ai, offering services including omnichannel engagement, AI-driven marketing, and customer support solutions.

The information is based on a company press release statement.