Zeta Global (NYSE: ZETA) announced that comedian and entrepreneur Kevin Hart will serve as the first keynote speaker for its sixth annual Zeta Live conference, scheduled for October 8, 2026, in New York City.

The AI marketing company said the event will focus on how organizations are implementing AI-powered marketing systems. Hart, who is Emmy- and Grammy-nominated, serves as Chairman and CEO of Hartbeat and founded HartBeat Ventures.

"We are entering the era where AI doesn't assist marketing, it defines it," said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta Global. "AI is becoming the foundational layer of how marketing operates, and the organizations that win will be the ones that turn intelligence into action faster than their competition."

The conference targets senior marketing executives and business leaders working with AI implementation in marketing. Zeta Global stated the event has grown into what it describes as a premier gathering for enterprise marketers, AI innovators, and technology leaders.

The company said this year's program will examine how organizations are building AI-powered marketing systems for customer precision, measurable growth impact, and proving marketing's revenue contribution.

Zeta Global plans to announce the full speaker lineup, specific venue, and detailed programming at a later date. The company operates an AI Marketing Cloud platform that uses artificial intelligence and consumer data for customer acquisition, growth, and retention.

The information was disclosed in a company press release.