Hilton (NYSE: HLT) announced an exclusive franchise agreement with YOTEL that will integrate the design-focused hotel brand into Hilton's global distribution network. YOTEL will become the first brand under Hilton's newly established Select by Hilton platform.

The agreement allows YOTEL to maintain independent management and brand licensing across its 23 hotels in 10 countries while connecting to Hilton's reservation system and Hilton Honors loyalty program. YOTEL operates in urban markets with compact, technology-enabled rooms featuring convertible beds and automated services.

"The addition of YOTEL to Hilton's network is the latest example of our commitment to capital efficient growth through a relationship that is both complementary to our existing brand portfolio," said Christian Charnaux, executive vice president and chief development officer at Hilton.

Select by Hilton is designed as a platform for established hotel brands to join Hilton's network while retaining their brand identity and management structure. Participating brands gain access to Hilton's distribution channels and technology platforms.

YOTEL, launched in London in 2007, operates hotels in cities including New York, Tokyo, Amsterdam, and Singapore. The brand plans to more than triple its portfolio in coming years. Phil Andreopoulos, YOTEL's chief executive officer, said the partnership provides "unmatched global distribution and loyalty scale" while preserving the brand's identity.

Hilton Honors members will be able to earn points and receive benefits when staying at YOTEL properties once integration is complete. The first YOTEL hotels are expected to be available for booking through Hilton's channels in late 2026.