Facebook announced the launch of Creator Fast Track, a program offering established creators guaranteed monthly payments and increased content reach to accelerate growth on the platform.

The program provides creators with at least 100,000 followers on Instagram, TikTok, or YouTube $1,000 per month for three months. Creators with more than one million followers on at least one of those platforms receive $3,000 monthly. Participants must share eligible reels on Facebook and receive enhanced reach for their content.

Facebook reported paying content creators nearly $3 billion in 2025, representing a 35% increase from the previous year and the company's highest annual total. The platform stated that 60% of creator payouts went to reels, while the remainder supported Stories, photos, and text posts.

The number of creators earning more than $10,000 annually on Facebook grew by over 30% year-over-year, according to the company's announcement.

Facebook is introducing new metrics to help creators understand their earnings potential. The metrics include Qualified View for content eligible to earn money, Earnings Rate showing approximate earnings per 1,000 qualified views, and Non-Qualified Views explaining why certain views don't generate revenue.

The Creator Fast Track program provides immediate access to Facebook Content Monetization, allowing participants to continue earning from eligible content after the three-month guaranteed payment period ends. Facebook Content Monetization operates on an invite-only basis, though creators can express interest through their Professional Dashboard in the Facebook mobile app.