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Form 3 Baozun Inc. For: Mar 17 Filed by: Qiu Wenbin

March 17, 2026 8:12 AM
FORM 3 UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940
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1. Name and Address of Reporting Person *
Qiu Wenbin
(Last) (First) (Middle)
NO. 1-9, LANE 510, WEST JIANGCHANG ROAD
(Street)
SHANGHAI F4 200436
(City) (State) (Zip)
2. Date of Event Requiring Statement (Month/Day/Year)
03/17/2026 		3. Issuer Name and Ticker or Trading Symbol
Baozun Inc. [ BZUN ]
4. Relationship of Reporting Person(s) to Issuer
(Check all applicable)
X Director 10% Owner
X Officer (give title below) Other (specify below)
Chief Executive Officer
 5. If Amendment, Date of Original Filed (Month/Day/Year)
6. Individual or Joint/Group Filing (Check Applicable Line)
X Form filed by One Reporting Person
Form filed by More than One Reporting Person
Table I - Non-Derivative Securities Beneficially Owned
1. Title of Security (Instr. 4) 2. Amount of Securities Beneficially Owned (Instr. 4) 3. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 4. Nature of Indirect Beneficial Ownership (Instr. 5)
American Depositary Shares 20,000
D
American Depositary Shares 1,318,122
I
Held by JESFUND (SINGAPORE) PTE. LTD, a Singapore company wholly owned by the reporting person
Class A Ordinary Shares 10,000
D
Class A Ordinary Shares 10
I
Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person
Class B Ordinary Shares 9,410,369
I
Held by Jesvinco Holdings Limited, a BVI company wholly owned by the reporting person
Table II - Derivative Securities Beneficially Owned
(e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 4) 2. Date Exercisable and Expiration Date (Month/Day/Year) 3. Title and Amount of Securities Underlying Derivative Security (Instr. 4) 4. Conversion or Exercise Price of Derivative Security 5. Ownership Form: Direct (D) or Indirect (I) (Instr. 5) 6. Nature of Indirect Beneficial Ownership (Instr. 5)
Date Exercisable Expiration Date Title Amount or Number of Shares
Restricted Stock Unit (1) (1) Class A Ordinary Shares 405,000 (2) D
Explanation of Responses:
1. 405,000 Restricted Stock Units ("RSUs") were granted to the reporting person pursuant to the Issuer's 2022 Share Incentive Plan on April 1, 2023, and such RSUs will vest on December 1, 2026.
2. Each RSU represents the contingent right to receive one Class A ordinary share of the Issuer.
/s/ Vincent Wenbin Qiu 03/17/2026
** Signature of Reporting Person Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.

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