Adobe Inc. (NASDAQ: ADBE) and NVIDIA Corp. (NASDAQ: NVDA) announced a strategic partnership to develop AI-powered creative and marketing tools, including the next generation of Adobe's Firefly models.

The partnership will integrate NVIDIA's computing technology and libraries into Adobe's creative applications. Adobe will use NVIDIA's CUDA-X, NeMo libraries, Cosmos open models, and Agent Toolkit software to build new Firefly models designed for creative and marketing workflows.

"Content creation is exploding, and our partnership with NVIDIA is grounded in a shared vision to reinvent creative and marketing workflows with the power of AI," said Shantanu Narayen, chair and CEO of Adobe.

The companies will collaborate on agentic creative and marketing workflows using NVIDIA's Agent Toolkit software and Nemotron open models. Adobe plans to explore these technologies for automated content creation and campaign production.

Adobe will launch a cloud-native 3D digital twin solution built on NVIDIA Omniverse libraries. The solution creates virtual replicas of physical products for marketing and commerce applications using OpenUSD technology.

NVIDIA's technology will be integrated into Adobe's software suite, including Acrobat, Photoshop, Premiere Pro, Frame.io, Adobe Firefly Foundry, Adobe GenStudio, and Adobe Experience Platform. Adobe Firefly Foundry will use NVIDIA's computing infrastructure to provide custom AI models for enterprise clients.

"AI is giving every industry the ability to redefine what's possible," said Jensen Huang, founder and CEO of NVIDIA. "Today, we are taking that partnership to a new level — uniting our research and engineering teams to accelerate Adobe's beloved applications with NVIDIA CUDA."

The partnership includes joint go-to-market strategies for enterprise customers. The announcement was made at NVIDIA's GTC conference.