Amazon (NASDAQ: AMZN) announced that Prime Video will launch a new Ultra subscription tier on April 10, 2026, replacing its current Ad Free subscription at $4.99 per month in the United States.

The Prime Video Ultra subscription includes up to five concurrent streams, compared to the previous limit of three, and allows up to 100 downloads for offline viewing, increased from 25. The tier provides exclusive access to 4K/UHD streaming, Dolby Atmos audio, and ad-free content.

Prime members will continue receiving the standard Prime Video benefit at no additional cost with their membership, which is priced at $14.99 monthly or $139 annually. The standard tier now includes HD, HDR, and newly added Dolby Vision streaming, with four concurrent streams and 50 downloads.

Customers with annual Prime memberships can opt for the Prime Video Ultra annual plan at $45.99, representing a 23% discount from the monthly rate. Both tiers provide access to the same content library, including Amazon MGM Studios originals such as "Fallout," "Reacher," and "The Boys," along with exclusive live sports programming from the NFL, NBA, NASCAR, and The Masters.

The Ultra tier is currently available only in the United States. Live sports and select ad-supported content may still include advertisements even with the Ultra subscription, according to the company's statement.