DISH Network has removed Gray Media's television stations from its platform following failed negotiations over distribution terms, according to a company statement released March 11.

Gray Media (NYSE: GTN) said this marks the first time its stations have been dropped by a satellite operator. The company operates stations in 114 television markets reaching approximately 37% of U.S. television households.

The removal occurred after months of negotiations between the companies. Gray Media provided extensions of their previous distribution agreement to prevent signal removal during major events including the Super Bowl, Winter Olympics, and NBA All-Star Game.

Gray Media stated that DISH requested an "unprecedented provision" in the new distribution agreement that differs from arrangements with the company's approximately 400 other distribution partners. The company characterized this demand as inconsistent with standard industry practices.

DISH's subscriber base has declined from 14 million in 2014 to 5 million currently. Gray Media listed multiple recent disputes between DISH and other broadcasters, including conflicts with Disney, Fox Television, Nexstar Media Group, and Tegna in recent years.

Gray Media said it remains willing to finalize an agreement without the disputed provision. The company indicated it may pursue legal action regarding alleged breaches of the expired distribution agreement if the dispute continues.

The television station owner reported that 77 of its markets feature the top-rated television station, while 97 markets have stations ranked first or second in average all-day ratings. Gray Media also owns 47 Telemundo affiliate markets and operates digital marketing services through Gray Digital Media.